I am a freelance Art Director and Senior Graphic Designer with several years of agency experience and over 16 years of freelance work. I hold a degree in Advertising Graphics and Illustration from the European Institute of Design (IED).

Throughout my career, I have worked across a wide range of fields, including advertising, below-the-line design, publishing, visual and brand identity, and event visuals, developing clear, essential, and coherent visual systems.

Each project begins with an in-depth contextual analysis and evolves through a strong visual concept designed to work across multiple touchpoints: I analyze the context, define the strategy, synthesize the concept, translate it into design, and turn it into results through close collaboration with clients and creative teams.

I transform values, ideas, messages, and brand identities into effective and creative visual projects that engage audiences and leave a lasting impression.

Working with me means having a direct relationship with a flexible and reliable professional, whose method and vision ensure concrete, effective, and high-quality results.

My professional vision is to give shape to ideas and messages through a personal style, born from a careful and curious gaze towards everything around me, while experimenting with different creative styles, with an eye on new trends in graphic design.

Skills

Brand identity | Art direction
Below the line| Advertising
Graphic design| Logo design
Editorial graphic design
Packaging | Visual for events
Illustration | Web design